Google Gov - Google dot govThe thing is I still get pretty decent traffic out of the post but I noticed that Google doesn’t have it anywhere in the SERPs. hmmmmmmmmmm, that sure is odd because I can remember just a few weeks ago I was getting visits from Google on the post. I’d like to ask Matt Cutts about this one. Ha! Dear Google are blogs just considered news sources now, which become irrelevant within just a few weeks? Is it algorithmic or editorial? What would Aaron Wall have to say about this one considering the recent Anti-Google claims? From what I can tell the post is not supplemental. Anyhow, what the hell is this? Google.gov.cn It’s true Google has gone Gov, I was right all along, just not with its host country. Google have you sold your trade name to China to get in on their textile industry? They are growing by leaps and bounds, anyone owns any Petro China? It is the world’s first trillion dollar company. Do you still have rights to the Google name? Can anyone use it now? What gives? What happened to your logo? So many questions, so little time. Your Page Rank Has Just Been PunkedAs many of you know it was pretty easy not too long ago to get some nice page rank out of Google by creating a network of sites and linking them like mad, no longer the case. As many internet marketers have recently noticed, the linking game is getting a little harder than it used to be. Now to create page rank you have to get links the hard way, by working for them. Not that creating sites and linking them together is not working, it’s just that Google has decided that it’s not what they feel is a good link profile. It’s official, Google has declared Jihad on blog link farms and some of the big boys had to fork over some of their page ranks to comply. One of the largest and most popular blogs to get hit was Engadget taking a dive from page rank 7 all the way to a page rank 5, ouch. This could possibly affect revenue from link sales at many of these blogs, considering page rank seems to play a major factor when it comes to the price of links. Another big player, at least in the “make money online” scene, John Chow took another hit moving his page rank from a 6 to a 5 and now a 4. What’s next for John Chow and his money-making empire? You can check out a more complete list over at Daily Blog Tips Page Rank - You’ve Been Punked By Google List. Got a little creative with the title there. Doing Business With IntegrityWell, it’s been a bit since I last wrote, but with good reason. I have been absolutely slaving away on two different projects of mine and for the last two nights I have been up past 2 A.M. For me that’s pretty darn late, considering I like to get up in the morning and get started right away. Whatever you do you will always encounter something in your way when trying to finish up a project. This time it was a software program that I had purchased to integrate into my website. At initial glance, it looked as if the WYSIWYG software would integrate quite well making my night's work end even quicker than I had anticipated. Upon getting the program and trying to get it implemented the programmer noticed that it just wasn’t going to jive. The thing that got us into the mess was that the initial landing page may have been just a tad misleading, meaning I was the .01% of users that the program would not work for. Hey, it has to be someone, right? Well, I was a little disappointed, to say the least, that I wasn’t going to get to use this sharp-looking product, but we ended up finding a similar product that integrated very well. Even though the software didn’t work out for me that doesn’t take away from the quality of the product. My only suggestion would be that they should have identified to the best of their ability, who the program would not work for and why. They could also integrate one of those “clicks here to speak with someone” type of communication tools on the site to keep this from happening, but like I say I’m that .01%. While the product didn’t work out for me, Vizimetrics was more than happy to give me a refund for my purchase, making me more than happy to do business with them in the future. They have several different products and high regard for integrity, which is one of the keys to long-term success in today’s business world. Thanks for upholding your word. BlogRush Works!Are you looking for a way to increase traffic to your blog free of charge? Do you want hundreds of free views to your blog? Sure you do and I’m going to tell you exactly how to do it. First of all, you can start by going over to blogrush and signing up for an account. This little widget you place on your blog works quite well, in fact, it has already sent me hundreds of visitors. It’s pretty nice when you go check your stats after the weekend to see some extra activity on your blog. Blog rush uses a little widget to show your latest RSS feeds on other related blogs. You have the option of choosing the best category that works with your blog. I chose business because it’s what I blog about, easy enough. Then they give you a little piece of code to place on your blog to show relevant feeds. Place the code on your blog and you’re up and running. Without much hassle, you get free traffic to your blog. The way the widget works is that blogs get traffic from blogs that they refer and so on, you get the picture. Something like ten levels or so. You also get traffic based on the number of views your blogrush widget sees. So if you get started now you will be well on your way to blogrush success. This literally took maybe two minutes to grab the code and implement it on this blog. The extra traffic you will get is just a little bonus for those two minutes of your time. Google.govI had to go to Google.gov to check and make sure it wasn’t true. What’s going on with the Google algorithm lately? Google has recently stated that they don’t like paid links which is fine, everyone can understand that Google’s algorithm is flawed, in that it doesn’t currently account for paid links. The problem is that many high powered relevant (and picky) directories are being devalued because of the type of advertising they have chosen to use, or at least that’s what the buzz is. There is a conversation going on about this very topic over at sphinn titled “Google Manually Penalizing Directories”. The thing is these directories are not even ranking for their names and it looks like they have had some of their pages de-indexed. For a directory owner, this could be a nightmare, missing out on that sweet Google traffic that is. The question that everyone has to ask is: can Google end up hurting their own search results by devaluing highly relevant directories? I would say there is a strong possibility of this happening. Even if a directory owner buys valid links to advertise their product should their raking be taken away? There could be some interesting arguments from either side on this one. This is very similar to what recently happened to John Chow and Text-Link-Ads when they were recently also devalued by Google. The fact is, Google doesn’t mind your advertising but they think you should slap a condom on your link in the form of “nofollow.” The problem with this is that they won’t come clean on the effects of “nofollow” on search results, so people continue to use the old standby, the natural “follow” link. Will directory owners remove their paid links or will they start using Yahoo? It will be interesting to see if Google or Matt Cutts will have anything to say about this topic in the coming days. I have a question for you Matt? If you buy a site (already having links) from an individual and then change the domain to something you prefer, does this constitute as paid links? There are many ways you could stretch this conversation, one thing is for sure, clarity and openness would help the situation a bit, but then Google would be revealing trade secrets and that’s no fun for anyone. Google To Buy Out Text-Link-Ads?From what I gather, the whole Google / Text-Link-Ads thing is just a big mess. What are the investors thinking about this whole ordeal? Why is Google attacking text-link-ads? The real concern here is the business model of text-link-ads and the long term validity of that business model. Sure the business model sounds like a great idea, you sell text links on tons of different web pages and take a percentage of the profits. What’s wrong with that? Nothing, until Google steps in and tells you you’re doing it all wrong.
Google wants to make its search engine great, and the only way they can do this is by scouring the web and checking links to other websites. For Example, if Wikipedia linked to this business blog from its main page, in Google’s eyes this blog can do no wrong. Site ranking has been passed on to other sites for quite a while under the trust factor. Google relies on you to link to relevant content from your blog and until now, Google has relied on you not trying to game the system by using text link advertising. The problem with this is that there are so many players out there trying to game the system, tons with non-relevant sites that feed nothing but ads. Google has nowhere else to turn but to slap around those that can’t abide by their rules, so they have commenced the slapping. The unfortunate problem for text-link-ads is that they didn’t plan for this fallout to even begin. Video Ads Video ads, with its current business model, doesn’t do anything to stop sites from gaming the system. My advice to video ads, you need to limit advertisers to a predetermined category or categories. For instance, if I wanted to advertise this blog in a video ads campaign I would only be allowed to advertise on sites that are aimed at blogging, business and the internet. This will enable text-link-ads and their advertisers to keep their websites relevant and on topic, thus eliminating a majority of the play for page rank. Maybe Google is hoping that text-link-ads will just give up. Maybe they think their investors will bail and then they could come in for a sweep, buying out text-link-ads for pennies on the dollar. Maybe text-link-ads will take my advice, maybe not.
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AboutMany of us focus on strategic thinking about and execution all around leveraging the almost endless possibilities to take your business to another level by using Blogging platforms. Archives
February 2021
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