Well, the economy looks alright but what about Google? It’s a known fact that Google has seen dramatic changes in click-through behavior since they changed their ad hot spots. Straight from the mouth of one of the largest Google publishers on the web: “The CTR on text ads declined about 60% in the last 2 months with Google’s changes.” Markus Frind is looking for new advertisers and digg looks as if it has stopped using Google ads altogether. Where does this leave Google?
Well, this little image tells you exactly where Google is at. It’s the first look at Google’s new Adsense test layout. It seems as if Google’s Adsense conversions might be affecting their pocketbook more than they had anticipated (someone should get fired). Google is now testing Adsense boxes in which the user can click through on every single piece of text in the ad. A lot different than the current Adsense model which lets the user click on either the title or the URL of the ad. My guess is if this doesn’t work they will quickly move back to making the entire ad click-through. As I stroll over to Engadget I notice that they have done just that, what a coincidence. I do notice that landing pages fed with Google Adsense have not changed as of yet. Maybe this is a special publisher deal, although not likely. This is probably just a few tests for Google Adsense to see what’s next. They have some tough choices to make and their stock price depends on it. The choice for Google has come down to one of relevancy or money. I think they are on the right track, but who am I to judge?
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February 2021
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