We needed a new mattress. Since I live online and shop online whenever I can, I started searching. But it was maddening! Mattress companies assign a dozen different names to the SAME MATTRESS, making it nearly impossible to comparison shop.
I remembered a post Andy Wibbels did about his Mattress experience here in Chicago at Sleep City. So, that's where I went. The service was great. The prices were affordable. I told him our budget range and he showed me a mattress in the range, it was perfect and I took it! He didn't try to upsell me anything, in fact, he threw in my choice of a free bed frame or deluxe mattress cover! And he waived the $85 sales tax and is delivering it, today, for free! How can you beat that?! That's good customer service. (Take note BEST BUY...) And when you Google CHICAGO MATTRESS STORE that post still comes up on page one, over a year after it ran originally. When that post ran originally and even to this day, the owner of the store admits "You wouldn’t believe how many people have come in because of that review on Andy's blog!" I think finally, more and more businesses, even local businesses, are understanding the power of blogs. People are starting to GET IT! Andy says, "This is why local businesses should blog. Or give discounts to bloggers in exchange for reviews and posting. You don’t have to be in a ‘techie’ business. If you aren’t findable online you’re dead. Blogs are word-of-mouth made trackable, searchable and archived. This is why you should be blogging. To forge meaningful relationships globally and locally. Bloggers can help new customers find you, a blog can help you find new customers." EVERY BUSINESS CAN BENEFIT FROM A BLOG IN SOME WAY. A website is not enough, you need to be taking full advantage of the opportunities that exist online today!
0 Comments
This list of myths about small business blogs is common.
So many professionals hesitate to get into blogging because of not really understanding the true impact of not doing a blog. Brian Brown from Pajama Marketing posted this list recently of his top 10 myths. Check out this link, it's a terrific article in its entirety. Below is a fast summary of our favourite 7 myths:
If you remember, you may have had similar feelings about doing a web site for your business. Now, everyone is expected to have a web site. Yet the results from most business web sites are appalling. Think of a blog as a web site on steroids. Your blog, when done professionally and optimized for business and search engine optimization (SEO), will do the job you dreamed your web site would do: pull in pre-qualified leads to you. Because you are constantly loading fresh new content, the search engine spiders have all kinds of new ways to find you. Blogs can make your business grow! People will read it. It's not a fad but I think only the good ones will survive. And you don't have to be a writer. You can just be a publisher. Be the resource your clients turn to. There are a gazillion articles out there you can use for your site. Pick the ones that make the most sense, have the most relevance, and post them. Bloggers love sharing articles. And it's all about linking to each other! There are many questions that can be raised about the economy and the situation that it’s in as of right now. Many wonders where we are headed in the near future. Since Ben Bernanke announced the possible stimulus package, reporters all over the world are questioning what will happen in the morning when the U.S. markets open up. The markets overseas seemed to have gone into panic mode with many markets over the world taking a hit on the possibility that the U.S. markets will do the same. Do we need to face the truth and admit that we are in a global economy? The world is connected through our economies and more than ever today thanks to the internet. While the world seems to be in a stage of panic over the state of business throughout the world we should step back and take a look at the positives in business and especially internet business. According to the Philadelphia BizJournal, internet business and the venture capital sector is looking pretty good. So what will happen in the morning? That’s the question on everyone’s mind at the moment. You can be sure that our business interests and everyone else’s around the world are at stake. Will there be a big hit on the stock markets? Will people start to frantically pull their money out of the markets or will it be just another day at the office. It will be interesting to see. |
AboutMany of us focus on strategic thinking about and execution all around leveraging the almost endless possibilities to take your business to another level by using Blogging platforms. Archives
February 2021
Categories |