This list of myths about small business blogs is common.
So many professionals hesitate to get into blogging because of not really understanding the true impact of not doing a blog. Brian Brown from Pajama Marketing posted this list recently of his top 10 myths. Check out this link, it's a terrific article in its entirety. Below is a fast summary of our favourite 7 myths:
If you remember, you may have had similar feelings about doing a web site for your business. Now, everyone is expected to have a web site. Yet the results from most business web sites are appalling. Think of a blog as a web site on steroids. Your blog, when done professionally and optimized for business and search engine optimization (SEO), will do the job you dreamed your web site would do: pull in pre-qualified leads to you. Because you are constantly loading fresh new content, the search engine spiders have all kinds of new ways to find you. Blogs can make your business grow! People will read it. It's not a fad but I think only the good ones will survive. And you don't have to be a writer. You can just be a publisher. Be the resource your clients turn to. There are a gazillion articles out there you can use for your site. Pick the ones that make the most sense, have the most relevance, and post them. Bloggers love sharing articles. And it's all about linking to each other!
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AboutMany of us focus on strategic thinking about and execution all around leveraging the almost endless possibilities to take your business to another level by using Blogging platforms. Archives
February 2021
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